For Professional Arborists & Lawn Care Operators
Your Customers Are Watching.
Their Plants Shouldn't
Keep Struggling.
When you do everything right and the results don't show up — callbacks pile up, customers leave, and your reputation takes the hit. There's a reason it keeps happening. It's the soil.
The Bio-Tree & Shrub Challenge
"Find a single product that matches Bio-Tree & Shrub —one product, same benefits, equivalent performance."
We raised the reward to $1,000.
Nobody claimed it.
Why Results Are Inconsistent
Short Term Results vs. Sustainable Gains
Typical chemical-based programs may produce results you can see — for a season. What you can't see is what's happening underground. Every application adversely affects critical soil systems . . . especially biological ones resulting in mounting PHC challenges every year.
Healthy root system in biologically active soil
Results after multiple seasons of soil health treatment
Chemical-Based Approach
- High salt, chlorine, and acidic products will increase soil compaction and acidity with every application
- Roots become shallow as they search for nutrients and water
- Mat and thatch that blocks water, air, and nutrients
- Conditions that invite fungus, disease, and insect pressure
- More water, more applications, more callbacks every season
- Soil biology degraded — harder to treat every year
VS
Nature's Pro Approach
- Organic-based products that feed soil biology while feeding the plant
- Roots that go deep because food is in the soil, not on top
- Water percolates naturally — less irrigation, fewer disease conditions
- No thatch build-up creating a habitat for pests
- Results that continually improve over time, not degrade
- Soil that gets healthier every season — easier to manage every year
"Plants can only be truly healthy if the soil is healthy and teeming with critical, beneficial biology."
The foundational principle behind every Nature's Pro product
Results That Are Measurable
Proof Isn't a Promise.
It's a Core Sample.
We use soil test data, measurable outcomes, and results that show up on your customers' landscapes.
Case Study — Molly University, Rockville Centre, NY
A baseball field constructed on 16" of clay fill — and $0 net treatment cost.
The field was constructed on pure clay with a thin sandy topsoil layer. For years, water puddled on the surface, creating disease pressure and requiring constant irrigation just to keep turf established.
After multiple seasons of Nature's Pro treatments, water began percolating down through the profile. The puddling stopped. The playing surface became cushiony instead of hard. Water savings from reduced irrigation covered the entire treatment cost.
We have a physical core sample photo showing grass roots extending 16 inches deep through what was once impenetrable clay fill.
16"
Root depth through clay — documented by core sample
$0
Net cost after water savings paid for the program
Why Soil Testing Changes Everything
Stop guessing what the plant needs.
Most programs treat symptoms. Our Prescription Soil Analysis identifies what's actually missing from the soil profile — so every application targets a real issue, not a calendar date.
15,593 soil tests completed. The data doesn't lie about what's holding your results back.
The Organic Cost Myth
We raised the reward to $1,000. Nobody claimed it.
The assumption that organic-based means more expensive is widespread and often wrong. We challenged anyone to find a single product matching Bio-Tree & Shrub's benefits. One person submitted. It didn't qualify.
When you factor in fewer callbacks, less re-treatment, and compounding soil improvement, the math runs the other direction.
Why 'Organic' on the Label May Not Mean What You Think
Some manufacturers add trace amounts of kelp or humic acid to make organic claims on the label. If the concentration isn't enough to produce a measurable result in a reasonable timeframe, the claim may be technically accurate, but practically useless. Nature's Pro products contain sufficient concentrations of every active ingredient to actually move the needle on over-all soil healthy . . . especially soil biology.
The Nature's Pro Product Line
One System. Every Piece
Working Together.
Each product addresses multiple piece of the soil health puzzle. When used together as
part of a Soil Health Care program or within a comprehensive Plant Health Care approach,
results are compounded — each season building on the last.
Bio-Tree & Shrub
All-in-One 10-5-5 — Fertilizer, Root Developer & Mycorrhizae Stimulant
Flagship
The only comprehensive all-in-one plant health product in its class. Some companies may mix 3–5 separate products to approximate what Bio-Tree & Shrub delivers in a single application. We offered $1000 for a single product with equivalent benefits, but cheaper. Nobody collected.
- Complete nutrition + soil rebuilders in one product
- Penetrates deeply into the soil profile — not surface-feeding
- Mycorrhizae stimulation for long-term root development
- Reduced chemical exposure for applicators
Bio-Air
'Natural Aeration' for Soil Compaction Relief
Mechanical aeration, including air spading, has as many or more negative side effects as positive benefits. Bio-Aer relieves compaction without physical disruption — letting air, water, and nutrients reach the root zone.
- No equipment — no root hair destruction
- Opens the soil profile for nutrient penetration
- Complements Bio-Tree & Shrub and Bio-Turf as part of a comprehensive PHC approach
- Root growth stimulators to increase nutrient and water uptake
- Supplies secondary and micro nutrients
- Provides food sources to support critical soil biology
- Can treat the entire surface area and soil profile rather than individual locations with mechanical processes
Bio-Turf
Organic-Based Turf Product
Specialized soil conditioners carry the humates and other organic components deep into the soil encouraging roots to grow down rather than up, like most programs. This eliminates most of the turf problems which require chemical ‘fixes.’
- Nutrients placed where roots can actually reach them
- Eliminates mat and thatch from building up
- Reduces irrigation demand as soil improves
- Root growth stimulators to increase nutrient and water uptake
- Supplies secondary and micro nutrients
- Provides food sources to support critical soil biology
Prescription Soil Analysis
Plants can only be as healthy as the soil in which they grow
Applications should be applied based on the actual needs of the soil as determined with scientific data — targeted, not speculative. 16,000 tests completed across all soil types.
- Web-based platform providing nutrient availability results across 19 test points for customer-submitted soil samples
- Actionable recommendations based on specific soil type
- Starting point for every new program
The Njekt
Soil Injection System - Built for Profit
Designed to apply concentrated, low dose products close to the trunk typically for pest management. Professionals describe it as the most useful, flexible and profitable option in their arborist’s tool box.
- Quick-change bottles allows for switching products within 1-2 minutes
- 4 gal. backpack provides greater productivity
- No motors, pumps or hoses - totally self-contained and silent
- Testimonials and pricing available
Bio-Green & Specialty Products
Chelated Micronutrients & Targeted Solutions
Plants require at least 16 nutrients for optimal health. Missing any of them shows up as stress or decline that typical programs may miss entirely.
- Chelated micronutrients for maximum availability
- Specialized products formulated to support all five plant growth sciences, especially critical soil biology activities
Soil Health Care Program
A structured, multi-season approach that treats soil as the foundation — not an afterthought. Fall is a great time to apply soil amendments which will set up the soil for greater success the following spring.
Target Zone Feeding
Feeding trees to keep them healthy is important, but it can be costly for you and therefore expensive for your customers. The unique characteristics of Bio-Tree & Shrub allows you to apply a concentrated mixture close to the trunk saving you both production time and product costs.
Who we work with
Two Kinds of Professionals.
One Standard of Results.
Whether you're running a tree care company or managing grounds for a school or
institution, the problem is the same — and so is the solution.
Independent Arborists & Lawn Care Operators
Your reputation depends on results you can't always control.
When a plant struggles or a lawn doesn't respond the way it should, you're the one making excuses. Or maybe your eco-conscious customers are already asking what you're applying to their property.
- Products that don't deliver consistent results — even when applied correctly
- Clients leaving for competitors when expectations aren't met
- Chemical exposure concerns affecting crew recruiting and retention
- Customers asking about organic options — and no clear answer
- Results that require callbacks, re-treatments, and explanations
Schools & Self-Administering Institutions
You manage your own grounds. That changes what's possible.
Most turf companies can't apply Nature's Pro products effectively — their equipment is calibrated for rates significantly less than what our programs require. Institutions managing their own staff and equipment aren't limited by that.
- Turf requiring excessive water just to stay established
- Playing surfaces that harden or puddle instead of draining
- Disease and insect pressures from conditions a Nature’s Pro program can reduce or eliminate
- Program costs that may seem high until all of the costs and benefits are calculated
Three delivery options: through a lawn care company, with in-house staff and equipment or via your irrigation system.
from the field
What Professionals Are Saying
These aren't polished marketing quotes. They're what clients say when Keith asks
them how it's going.
"Several years ago, our tree care company partnered with Nature’s Pro to develop a custom nutrients blend addressing the specific deficiencies in our region’s dense red clay soil. We’ve been extremely happy with the results, and we appreciate the individualized customer service the Nature’s Pro team consistently provides."
Shana B. Clarke, Van Yahres Tree Co.
Co - Owner — Charlottesville, VA
"I close over 90% of my calls for service and retain these clients year-after-year with an average per-client revenue of approximately $1800."
Mike Pool, Green Thumb Professional Organic Lawn Care
Knoxville, TN
"Our turf areas looked pretty good but now they look fantastic and all without using any pesticides which saves us thousands of dollars."
JM
Westchester County, NY
free resources
Get the Information
Before You Decide.
Most professionals in this space aren't ready to switch programs the first time they hear about us. That's fine. These resources are for the arborist or grounds manager doing their homework — the ones who want the science before the sales call.
- Soil Testing for Plant Health Care
- Soil Health Care Program Overview
- Turf Fundamentals — An organic-based, natural approach explained
- A Comprehensive PHC Program for Trees & Shrubs (Coming Soon)
No pitch. No automated email sequence. Keith follows up personally with people who actually open and read what he sends.
Send me the free resources:
Your contact info goes to Keith directly — not a CRM. He follows up personally.